Insights on Incentives has as its sole purpose the facilitation of thought and discussion on the subject of incentive compensation for banks and credit unions. Once a month NSS will be sending out an e-mail with one insight on the area of incentive compensation. The insights will come from our research, discussion with customers and finally, those of you who decide to offer an insight on this important sales management issue.
Using Contests to Jumpstart Your New Sales Program
Consider using a sales contest to jumpstart a new sales initiative. Often referral programs are jumpstarted by paying for referrals whether they turn into business or not. This will help drive a behavior change. However, more effective can be a contest run with winners receiving cash or noncash rewards. Contests allow you to get creative in marketing the new sales initiative while having fun at the same time.
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Insights on Incentives is brought to you by NSS Corp.
